Minut

We took over their acquisition and lead generation in March 2019 and created a top to bottom digital strategy that promoted both objectives.

We prioritised Google and Facebook for direct sales scaling both channels to $60k+ monthly spend profitably. We utilised all of Googles advertising to create demand through display and video and capture the demand in search and shopping ads.

For lead generation we have a mixed strategy. For example on facebook we generate lower quality but cheaper leads at under $10 per lead. Whereas on Google and LinkedIn we are willing to pay nearer $100 per lead as the quality is so high.

We will also be launching Reddit, Twitter and Nexdoor ads for Minut in 2023.

"Charlie has been an integral part to Minut's acquisition strategy for the last 4 years. We trust him to have control over the budget and which channels we launch. He works very closely with the in house sales, marketing and product teams to make sure he is always in sync. He stays up to date with industry and digital marketing trends and has a great network so we can continue to launch new channels with the help of him and his team." Rich Coleman, VP of Marketing at Minut